One of the significant challenges faced by the music industry today is dwindling track sales, which are reportedly down 80% compared to a decade ago. Increasingly, live performances and merchandise which used to be loss leader earlier are proving to be the primary revenue stream. Clearly, neither of these is scalable, and there is a need for innovation at a number of different levels to enable continued growth of the music industry. Our approach to this is to explore new and innovative karaoke experiences that can be offered to the consumers.

Levitum's award winning Sur platform enables record labels, musicians, bands and radio stations to generate new revenue streams by offering a unique karaoke experience for their fans. The fans no longer need to take time out for make trip to the downtown karaoke bar, and can enjoy a magical karaoke experience with friends right from their mobile device. The app on the phone enables the fan to purchase and download new karaoke tracks or plays with a single click as well as put in requests for addition to the library. Our audio technology has been built ground up to simulate a real world studio recording environment, and provides an immersive experience.

Levitum Sur won the 2nd prize out of over 30 companies that participated in at AppJam, a contest organized by Nokia, Intel and Infosys at IIM-Bangalore on May 15th, 2010. Since then, we've launched our iPhone platform worldwide on the Apple iTunes Store and are in the process of building out apps for Android and Windows Phone 7.

If you represent an artist, label or radio station, and are interested in knowing more about how Levitum Sur can help you monetize your music in new ways or connect better with your fans, please contact us at info@levitum.com. Test flights are limited!